Privacy Policy

Munelle Apparel Limited in conjunction with Munelle Limited (“Munelle”, “we”, “our”, “us”) both operate this website, online store, and the Munelle School of Performing Arts, including all related information, content, features, tools, products and services, in order to provide you with both a curated shopping experience and access to our performing arts classes and services (together, the “Services”).

This Privacy Policy explains how we collect, use, and share your personal information, and your rights in relation to that information. Munelle is powered by Shopify, which enables us to provide our ecommerce Services.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

What Information We Collect

When we say “personal information,” we mean information that identifies or could reasonably identify you. This does not include anonymised or de-identified data. We may collect the following categories of personal information depending on how you interact with our Services:

• Contact details: name, billing/shipping address, phone number, and email address.
• Financial information: credit/debit card numbers, payment details, and transaction confirmations (collected securely by our payment providers).
• Account information: username, password, preferences, and settings.
• Transaction information: items you view, cart activity, purchases, returns, exchanges, cancellations, and wishlists.
• Communications: information you provide in correspondence, e.g. customer support or enrolment inquiries.
• Child/student details (performing arts school): child’s name, age, emergency contact, and safeguarding/medical details where necessary for participation, always with parental/guardian consent.
• Device and usage information: IP address, browser, operating system, device identifiers, browsing patterns, cookies and similar technologies. 
• Inferences: information derived from the above to personalise your experience.

Sources of Personal Information

We may collect information:

• Directly from you (when you purchase, book, create an account, or communicate with us).
• Automatically through cookies, pixels, and similar technologies.
• From third-party service providers (e.g. payment processors, analytics tools, or social media platforms).
• From Shopify and marketing partners that help deliver personalised advertising and analytics.

How We Use Personal Information

We use personal information to:

• Provide and improve the Services: process orders, deliver products, arrange returns, manage enrolments, facilitate classes, and provide a tailored shopping/learning experience.
• Marketing and promotions: send you newsletters, promotional emails, SMS or post about products, services, events, or offers (with your consent where required).
• Security and fraud prevention: verify accounts, detect suspicious activity, and safeguard both customers and students.
• Safeguarding: in the performing arts school context, we may use limited sensitive data (e.g. medical needs) to ensure student welfare and meet child safeguarding requirements.
• Legal obligations: comply with applicable law, respond to legal requests, enforce terms, or handle disputes.
• Analytics and service improvements: better understand user behaviour and improve website, services, and communications.

Legal Bases for Processing (UK & EEA)

We rely on one or more of the following lawful bases when processing your personal information:

Purpose of Processing	Legal Basis
To process orders, deliver products, arrange returns, and manage performing arts enrolments	Performance of a contract
To send you marketing communications (email, SMS, post)	Consent (you may withdraw at any time)
To personalise and improve our Services, prevent fraud, and maintain security	Legitimate interests (to operate and protect our business and Services)
To process special category data (e.g. safeguarding/medical details for children in classes)	Explicit consent and/or vital interests of the child
To comply with legal requirements (e.g. tax, accounting, child safeguarding duties, responding to lawful requests)	Legal obligation
To protect the vital interests of individuals (e.g. safeguarding or medical emergencies)	Vital interests

How We Share Personal Information

We may share information in the following ways:

• With Shopify: Our ecommerce platform provider, which processes data to deliver and improve Services. Shopify may combine your information with data from other merchants.
• With trusted service providers: e.g. IT support, payment processors, analytics providers, fulfilment and shipping companies.
• With marketing and advertising partners: to deliver personalised ads or promotions, subject to your rights under applicable law.
• With social media or integrations: when you use third-party widgets, logins, or links.
• With affiliates or within our corporate group. 
• For safeguarding and safety reasons: where necessary to protect a child, student, or member of the public. 
• For legal reasons or business transfers: mergers, acquisitions, bankruptcy, compliance with law, or enforcing our rights. 

We do not sell children’s personal information and do not knowingly share or sell personal information of individuals under 16.

International Transfers

Your personal information may be transferred outside the UK/EEA. Where this occurs, we will use recognised legal safeguards such as the UK International Data Transfer Agreement (IDTA) or the European Commission’s Standard Contractual Clauses (SCCs) to protect your information.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes set out in this Policy, including:

• while you have an active account;
• to complete a transaction or service; 
• to meet legal, tax, or accounting requirements;
• to resolve disputes or enforce contracts.

Where data is collected for safeguarding, it will only be retained in line with legal child protection and safeguarding obligations.

Security

We use industry-standard security measures to protect personal information. However, no system is completely secure. Please keep account details confidential and notify us immediately of any suspected breach.

Your Rights

Depending on where you live, you may have the following rights:

• Access your data (right to know).
• Correct inaccurate information.
• Delete personal information. 
• Data portability. 
• Restrict or object to processing (including marketing).
• Withdraw consent at any time (without affecting prior lawful processing). 

UK and EEA residents may also have the right to complain to their local supervisory authority (e.g. the ICO in the UK). 

To exercise these rights, contact us using the details below. We may require verification of identity.

Children’s Data

We do not knowingly collect information directly from children for ecommerce. Where we process information about children in the context of the performing arts school, this is done only with parental or guardian consent and for safeguarding, enrolment, and class participation purposes.

Third-Party Links 

The Services may contain links to unaffiliated websites. We are not responsible for their privacy practices, and you should review their policies before submitting data.

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in law, practice, or Services. Updates will be posted with a revised “Last Updated” date.

Contact Us

For questions or to exercise your rights:

Munelle Apparel Limited

4 Mackie Way, Elrick, Aberdeenshire, AB32 6AL, GB

📧 apparel@munelle.com

For the purposes of applicable data protection laws, both Munelle Apparel Limited (SC856677) and Munelle Limited (SC737348) are the data controllers of your personal information.

Last updated and effective from 20/08/25.