Privacy Policy

Munelle Ltd (“Munelle”, “we”, “us”, or “our”) is committed to protecting your privacy and respecting your personal data.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you use our website (www.munelle.com), shop our products, book a class or engage with our performing arts services.

Munelle Ltd is the data controller responsible for your personal data.

 If you have questions about this policy or how we use your data, you can contact us at:

 📧 support@munelle.com

What Information We Collect

We may collect the following types of personal data depending on your interaction with us:

 a. Information you provide:

  • Name
  • Email address
  • Phone number
  • Billing and delivery address
  • Payment details (processed securely by third-party providers)
  • Age and child’s details (for our performing arts school)
  • Medical or safeguarding info (with explicit consent)

 b. Automatically collected data:

  • IP address
  • Device type and browser
  • Usage data and website interaction
  • Cookie identifiers

 c. From third-party sources:

  • Payment providers (e.g. order confirmation)
  • Analytics tools (e.g. Google Analytics)
  • Social media platforms (e.g. if you tag or message us)

 Legal Bases for Processing 

We rely on the following lawful bases under UK GDPR to process your data:

Purpose

Legal Basis

Processing your order and delivering products/services

Performance of a contract

Managing your account or school registration

Performance of a contract

Sending order updates or essential service messages

Legitimate interests

Sending marketing emails and promotions

Consent

Personalising content and improving the site

Legitimate interests or consent (for cookies)

Ensuring safety and safeguarding for children enrolled

Legal obligation / Consent

Fraud prevention and legal compliance

Legal obligation / Legitimate interests

 

Children’s Data 

We collect information about children (e.g. age, medical needs, emergency contact) when they are enrolled in our performing arts classes. This data is collected from a parent or legal guardian and processed:

With explicit consent

  • For safeguarding and welfare purposes 
  • In accordance with UK child protection laws
  • We do not use children’s data for marketing purposes.

Sharing Your Data

We may share your data with trusted third parties who help us run our business, including:

  • Payment processors (e.g. Stripe, Shopify Payments)
  • Marketing and email platforms (e.g. Klaviyo) 
  • Analytics providers (e.g. Google Analytics) 
  • Cloud hosting and IT support services
  • Delivery couriers and logistics companies
  • HMRC, regulators, or legal authorities (when required)

All service providers are contractually required to keep your data secure and act only on our instructions.

International Data Transfers

Some of our service providers are located outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as: 

  • Standard Contractual Clauses (approved by the ICO)
  • Data processing agreements
  • Adequate country assessments 
  • You may contact us at support@munelle.com to request a copy of the safeguards we use.

How Long We Keep Your Data

We only keep your personal data for as long as necessary for the purposes we collected it.

Examples:

Order and transaction data: 6 years (for tax and legal compliance)

School registration and safeguarding records: until the child is no longer enrolled, then securely deleted after 3 years

Marketing and account data: until you unsubscribe, or your account is inactive for 2 years

Where no legal retention period applies, we determine the period based on the sensitivity, amount, and purpose of the data.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve your website experience
  • Remember your preferences
  • Measure site usage
  • Deliver personalised advertising (if you consent)

You can manage or withdraw your cookie preferences at any time via your browser settings or our Cookie Policy. 

Your Rights

You have the following rights under the UK GDPR:

Access – Request a copy of the personal data we hold about you

Rectification – Ask us to correct inaccurate or incomplete data

Erasure – Request deletion of your data where there is no legal reason for us to retain it

Restriction – Ask us to limit the use of your data

Data Portability – Receive your data in a structured format to transfer elsewhere

Object – Object to processing where we rely on legitimate interests or direct marketing

Withdraw consent – Where processing is based on consent (e.g. marketing), you can withdraw it at any time

You also have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO):

Website: www.ico.org.uk

To exercise your rights, contact us at support@munelle.com.

Automated Decision Making

We do not use your personal data to make decisions based solely on automated processing that have legal or significant effects. If this changes in future, we will notify you and explain your rights. 

Updates to This Policy 

We may update this Privacy Policy from time to time. When we do, we will post the revised version with a new effective date. If significant changes are made, we may notify you directly (e.g. via email or site notice).

Last updated and effective from 30/06/25.